Privacy Policy

Information We Collect

At Yoga Technology we strive to provide quality products and excellent customer service. Our goal is to provide an experience that is unique to the dynamic capabilities of the World Wide Web.

Part of achieving this goal involves working with information that helps us understand what customers want when they visit www.yogatech.com

Yoga Technology LLC is the sole owner of the information collected on www.yogatech.com

We collect information from our visitors at several different points on our Web site:

Casual Visitors
We may ask casual visitors to register with us. This process entails entering their name and email address. This information is stored in a secure location only accessible to our senior staff, and not shared with anyone else. Visitor statistics are used to analyze site traffic, viewing patterns and trends, but are nonspecific.

Wholesale Visitors
We need to request personal details from prospective wholesale customers in order to assess their account applications, and for ongoing order administration. This information is stored in a secure location only accessible to our senior staff, and not shared with anyone else. (See Legal Disclaimer)

Order Details
As part of our accounting procedures, we retain details of all orders placed on our site. This information is stored in a secure location and is used strictly for internal accounting and auditing purposes. All credit card information is encrypted to fully comply with the security requirements of the card issuing companies.

Tell-A-Friend
If a visitor elects to use our referral service for informing a friend about our site, we ask them for the friend's name and email address. Yoga Technology will automatically send the friend a one-time email inviting them to visit the site. Yoga Technology uses this information for the sole purpose of sending this one-time email. It is then deleted from our database.

Surveys & Contests
From time-to-time our site may request information from visitors via surveys or contests. Participation in these surveys or contests is completely voluntary and the visitor therefore has a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code). Contact information will be used to notify the winners and award prizes.

Anonymous Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. Visitors' personally identifiable information is not shared with third parties (see Legal Disclaimer). We do not use an intermediary to conduct these surveys or contests.

Supplementation of Information
In order for this Web site to properly fulfill its obligation to visitors it is necessary for us from time to time to supplement the information we receive with information from 3rd party sources. None of the information listed below is stored on our site. It is used to achieve its stated objective and then discarded.

Credit Card Verification
To help determine the validity of prospective orders, our credit card gateway service carries out checks such as credit card address verification. Also we may do telephone number reverse lookups, take bank references, and carry out any additional checks that we feel may be necessary to establish bona fides.

IP [Address] Verification
We can also use IP Address Verification as a further security check on purchasers, comparing the physical location of server and user.

Cookies
A cookie is a piece of data stored on the visitor's computer tied to information about the visitor. We make use of cookies in two ways - firstly to recognize regular customers when they return to our site, and secondly to track general visitor movements through our site. Such tracking is not linked to you in any identifiable way, but is used in aggregate with information obtained from other visitors to monitor site usage patterns. We make no attempt to track anyone's movements around the Internet.

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Information We Do Not Collect

We do not collect your name, email address or any other personal information unless you provide it to us. We do not follow your browsing path outside of our site.

Clear GIFs, Web Beacons, Web Bugs
We do not use any of this technology to gather information about our visitors. We make no attempt to spy on or to track visitors after they leave our site.

Third Party Advertisers
We do not permit the use of www.yogatech.com by any third party advertisers to operate any kind of visitor tracking or identification programs.

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How we use the Information we Collect

Information collected on our site is used in three different ways:

First, we analyze customer information in aggregate - that is, we collect information about thousands of site visits and analyze it as a whole. This kind of study involves looking for trends among our many visitors, rather than analyzing information about any individual customer. Examples include researching which parts of the site are accessed most frequently, or determining which banner ad or link generates the best response.

Second, we request information from the visitor on our order form. A visitor must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date). This information is used for billing purposes and to fill customer's orders. If we have trouble processing an order, the information is used to contact the visitor.

Third, we may use information gathered during your visit to help customize our communications with you. For instance, if you choose to view or buy a video at our site, we might offer you a link to related products the next time you visit us online, or we might send you our latest video catalog by mail. See How to Opt Out if you do not wish to receive such information.

Log Files
Like most Web sites, we make use of the information from our server's log files. This includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks, to analyze trends, administer the site, track visitor's movement in the aggregate, and gather broad demographic information for aggregate use.

We also use IP addresses as part of our order verification and credit control procedures, and in this situation they are tied to personally identifiable information.

We use a third party tracking utility to analyze trends and aggregate visitor movement on our site. No individual visitors are identified as part of this procedure.

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How we use Email

Order Confirmations
After you place an order on our site, and after we have successfully collected payment from your credit card, you will receive an email confirmation from us. You will receive this email only if you have provided your correct email address during checkout or as part of registering.

Special Offers and Updates
Established customers will occasionally receive information on products, services or special deals. Out of respect for the privacy of all our visitors we present the option to not receive these types of communications. Please see How to Opt Out.

Newsletters/Mailing Lists
If a visitor wishes to subscribe to any of our newsletters or mailing lists, we will ask for contact information such as name and email address Such communications are delivered on an opt-in basis only.

Customer Service
We communicate with visitors on a regular basis to provide requested services and in regards to issues relating to their account we reply via email or phone, in accordance with the visitors wishes.

Visitor Feedback
We encourage email as a means of receiving feedback from our visitors, and for improving our facilities, and we encourage you to email Customer Support with your questions or comments. We read every email we receive.

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Information we may Share with Others

Legal Disclaimer
Though we make every effort to preserve visitor privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.

Aggregate Information (non-personally identifiable)
We do not share any aggregated demographic information with any third party, whether linked or not to any personally identifiable information.

These are the instances in which we will share visitors' personal information:

Third Party Intermediaries
We use an outside shipping company to ship orders, and a credit card processing company to collect payments from our visitors. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

We also use a Web hosting service to run our servers and otherwise make possible the operation of www.yogatech.com - this company has access to no personally identifiable information about our visitors, but does have access to our server logs.

Fraudulent Orders, or attempted Online Fraud
We are members of the Merchant911 alliance - a body committed to fighting online fraud in all its various unsavory forms. Any detected attempt to defraud us by use of stolen credit cards, the use of our site to test stolen credit card numbers, or other scams designed to illegally avoid payment, will be reported to Merchant911, including full details of the would-be purchaser, stolen credit card numbers, etc. This information will be published in their database (available to members only) as well as being sent out on a mailing list to all their registered subscribers. Serious incidences of online fraud will also be reported to the appropriate department of the US Secret Service, who are responsible for dealing with such matters. In all cases the would-be purchaser will also be informed of our action.

Rest assured that misunderstandings that may arise from time to time in the course of normal business dealings will not be dealt with in this manner, but will be resolved directly with the customer, and, we would hope, to their complete satisfaction, in line with our sales guarantee.

Business Transitions
In the event that Yoga Technology goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, visitors' personal information will, in most instances, be part of the assets transferred. Visitors will be notified via email and prominent notice on our Web site for 30 days prior to a change of ownership or control of their personal information. If as a result of the business transition, the visitors' personally identifiable information will be used in a manner different from that stated at the time of collection they will be given choice consistent with our Updates to our Information Practices section.

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How to Opt Out

Every promotional email message sent by us contains simple unsubscribe instructions. All unsubscribe requests received by us are acted upon immediately.

Also, you can contact our Customer Support as detailed below to:

    * Remove duplicate mailings
    * Remove your name from our catalog mailing list
    * Update the name and address information we use when we mail you catalogs.

Our order form has an 'opt-out' mechanism so visitors who buy a product from us, but don't want any marketing material, can keep their email address off of our lists.

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Links to Other sites - Precautions

This Web site contains links to other sites. Please be aware that we at Yoga Technology are not responsible for the privacy practices of such other sites. We encourage our visitors to act on this knowledge when they leave our site, and to carefully read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by www.yogatech.com

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Safeguarding our Information

This Web site takes every precaution to protect our visitors' information. When visitors submit sensitive information via the Web site, their information is protected both online and off-line.

When our registration/order form asks visitors to enter sensitive information (such as credit card numbers), that information is encrypted and is protected with the best encryption software in the industry - SSL (Secure Sockets Layer). While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Microsoft Internet Explorer and Fire fox becomes locked, as opposed to unlocked, or open, when visitors are just 'surfing'.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect visitor-information off-line. All of our visitors' information, not just the sensitive information mentioned above, is restricted in our offices. Only one person has access to this information and they are fully conversant with the necessary security procedures. The server is kept in a very secure environment, and access is strong password protected.

If visitors have any questions about the security at our Web site, or other parts of our operation, they should contact our Customer Support.

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Correction of Possible Inaccuracies